Form<\/strong> – The targeted landing page should display a form for your visitors to fill up so you can contact them.<\/li>\n<\/ol>\nIt is tempting to want to make a sale using your targeted landing page but it is often difficult for someone to buy from you when they first visit your page. A better approach is to get them to fill up a form, sign up for free trial, download a free sample etc.<\/p>\n
The following is what our targeted landing page looks like (just for reference):<\/p>\n
<\/p>\n
<\/p>\n
Mistake 3 – You Are Not Tracking Conversion<\/h1>\n
As the saying goes, “You can’t improve something that you can’t measure”.<\/p>\n
Nowadays Google Ads is quite comprehensive when it comes to conversion tracking. You can even track phone calls, on top of tracking form submissions. This means you will know what keywords people are typing into Google then click on your ad, and fill up the form.<\/p>\n
Knowing this information is important because you can then pause or increase the bid rate according to the performance of each keyword. You will be surprised that some keywords that you thought will convert, but end up with zero conversions and vice versa.<\/p>\n
<\/p>\n
Making Google Ads Work For You!<\/h1>\n
In conclusion, I hope you can give Google Ads another chance especially if you only tried a little bit of Google Ads in the past. In digital marketing, search engine traffic is one of the best (if not, the best) traffic sources because it is highly targeted based on users’ keywords search.<\/p>\n
Google Ads is also not so expensive if you control the keyword bid rate using the full version rather than the express mode.<\/p>\n
I hope you find this post useful and all the best in your Google Ads testing and experimenting!<\/p>\n
P.S. If you are one of our web maintenance clients, just drop me an email if you have any questions regarding Google Ads!<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
In my interaction with several business owners over the past few months, I found that most have used Google Ads but stopped because it does not give them a good ROI (Returns On Investment). Google Ads is an effective customer acquisition channel (most of our new customers know us through Google Ads) but unfortunately for […]<\/p>\n","protected":false},"author":77,"featured_media":9687,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[22,21],"tags":[],"_links":{"self":[{"href":"https:\/\/www.websproutconsulting.com\/wp-json\/wp\/v2\/posts\/9681"}],"collection":[{"href":"https:\/\/www.websproutconsulting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.websproutconsulting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.websproutconsulting.com\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.websproutconsulting.com\/wp-json\/wp\/v2\/comments?post=9681"}],"version-history":[{"count":5,"href":"https:\/\/www.websproutconsulting.com\/wp-json\/wp\/v2\/posts\/9681\/revisions"}],"predecessor-version":[{"id":9702,"href":"https:\/\/www.websproutconsulting.com\/wp-json\/wp\/v2\/posts\/9681\/revisions\/9702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.websproutconsulting.com\/wp-json\/wp\/v2\/media\/9687"}],"wp:attachment":[{"href":"https:\/\/www.websproutconsulting.com\/wp-json\/wp\/v2\/media?parent=9681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.websproutconsulting.com\/wp-json\/wp\/v2\/categories?post=9681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.websproutconsulting.com\/wp-json\/wp\/v2\/tags?post=9681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}