{"id":212,"date":"2010-03-10T20:46:05","date_gmt":"2010-03-10T12:46:05","guid":{"rendered":"https:\/\/www.websproutconsulting.com\/blog\/?p=212"},"modified":"2010-03-10T20:46:05","modified_gmt":"2010-03-10T12:46:05","slug":"singapore-google-analytics-master-class-2010","status":"publish","type":"post","link":"https:\/\/www.websproutconsulting.com\/singapore-google-analytics-master-class-2010","title":{"rendered":"Singapore Google Analytics Master Class 2010"},"content":{"rendered":"
<\/a>I have just returned from Singapore Google Analytics Master Class 2010 that was held yesterday on the 09 Mar 2010. I didn’t expect to see such a great turn out and according to Google, they received more than 400 registrations. The actual turn out is about 400 to 500 people (double the size of last year).<\/p>\n I didn’t really have a chance to take camera shots on the event as I met a few business associates including Rachit <\/a>(one of the Speakers) and Andrew Boey<\/a>. I have also managed to meet a few contacts who are entirely new to the Google Analytics. Since I am posting about the event, I guess I should share some vaulable takeaways especially if you are running your own sites but rarely use Google Analytics.<\/p>\n What is Google Analytics?<\/strong><\/p>\n It is simply a tracking tool that tracks your visitors information and how they use your website. Common statistics you can find in your analytics are things like number of visits, duration of visits, bounce rates, traffic sources and top pages that your visitors view. There are a lot more things you can do with Google Analytics<\/a>.<\/p>\n Most importantly, it is free to use =)<\/p>\n Tip 1 – You must have goals!<\/strong><\/p>\n Goals is the first thing everyone should have in this website context. GA (Google Analytics) allows us to set our goals easily so that we can have a clear picture of conversions.\u00a0 Another important thing that the Speakers share is that Goals can be Primary or Secondary. Primary goals are things like a purchase. Secondary goals are things that will lead to a primary goals such as downloading a free report or clicking on the product banner. Tracking secondary goals is also important because we want to make sure that we reduce the drop-outs along the funnel.<\/p>\n The following is a video describing how to set up goals in your GA account:
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