Before we get into the answer, I\u2019d like to ask you a question: \u201cWhat do you do when you receive emails from people you don\u2019t know?\u201d<\/p>\n
Most of the time, the answer I get is \u201cDelete!\u201d Almost no one I know bothers to open junk mail. So if this is the case, do you think email marketing should be done on total strangers found in ready-to-purchase email lists?<\/p>\n
![\"Abundant](\"https:\/\/www.websproutconsulting.com\/wp-content\/uploads\/2012\/08\/Trash-Can-300x225.jpeg\" "\\"Abundant")
<\/a>Where Marketing Emails Usually End Up<\/p><\/div>\n
So there you have it; people are not interested in junk mails from strangers. This is the case even when the email brings extraordinary deals. It\u2019s just the way people think. They like familiarity and let\u2019s face it, most of us already have a ton of emails waiting for us everyday!<\/p>\n
Suggested Solutions<\/span><\/p>\n The solution to this immediate problem is really quite clear: Use email marketing only for recipients you have an existing relationship <\/strong>with. This is why I always use the term \u2018Email Relationship Marketing\u2019 (ERM) during my workshops<\/a>. Emails are just not viable for acquiring new customers.<\/p>\n To increase the likelihood of recipients opening your emails, use your personal name when sending emails. This way, they will see your name in the preview line, even before opening the email! When they see your name, recipients (especially those familiar with you) will be more open when reading the contents, and might even reply you to ask for more information.<\/p>\n Another tip is to craft sharp and attractive subject headers. I will be touching more on this during my workshops but there will be a post on this topic pretty soon.<\/p>\n