This is a post by guest blogger, Nazir from DexCopy. Nazir is a copywriter and he conducts workshops on how Email Marketing can generate revenue without chasing after new customers.

This time, I thought we’d touch a little on the importance of following up, and how to get it done effectively for your Email Relationship Marketing (ERM). Statistics show that most sales are made between the fifth and twelfth contact. This naturally means that you need to follow up with your potential and current clients.

Statistics also show that almost 75% of potential sales are never followed up on. Can you imagine how much potential revenue is lost right there and then? So how do we make sure we don’t become another tragic statistic?

Well, there’s actually a great programme that can help you out with follow-ups quite a bit. The best parts: It’s free and there is no need to install anything! Ladies and gentlemen, allow me to introduce: FollowUpThen.

This remarkable programme is actually a simple email reminder. All you have to do is include it in your email loop and the reminder will be set automatically. For instance, if you wish to follow up on a proposal within 2 days, just include 2days@followupthen in either the CC or BCC field of your email. 2 days later, you’ll receive a reminder to follow up on that particular subject.

To learn more and sign up for it, visit their website at: They also seem to have a firm grasp on how to keep things short and sweet. Just read their “About” page and you’ll see what I mean.