I am happy to share that I have just renewed my Google Analytics IQ certificate! This is a test by Google to proof our proficiency in using Google Analytics to track and eventually improve website conversions. I have been taking this test since they started a few years back and renewing my certificate every 18 months.
The reason why I choose to use Google Analytics (and why you should) is because it is one of the most powerful tools to give me an idea how many visitors came to my website and their behavior when using this site. From the data, I can tell what are the pages that is leading up to a conversion and which page is toxic (leaking the most leads etc).
If you have a wordpress website, then you should install the Google Analytics plugin so that you can start tracking your visitors!