SEO Training Workshop
Singapore SEO Training Workshop
Why Learn From Us?
Our Chief Trainer, KC Tan, has been optimizing websites for companies and small businesses for Search Engines visibility for the last 5 years. Being a certified Web Analytics Professional (through Google Web Analytics IQ Test), he has also helped businesses increase their sales online.
KC has also conducted courses and workshops related to Internet Entrepreneurship and website creation using Joomla and Wordpress Content Management System (CMS).
Our Optimized Website Portfolio
The following are some of the optimized websites using the techniques that will be shared in this workshop:
Portfolio 1:
- Website: www.bni-harvest.com
- Keyword(s): Networking Events
- Competition: 54 Million Results
- Ranking: Google Singapore #2, Yahoo Singapore #1
Portfolio 2:
- Website: www.csstemplates.net
- Keyword(s): CSS Templates
- Competition: 12.2 Million Results
- Ranking: Google International #5
Portfolio 3:
- Website: www.drinkdings.com
- Keyword(s): Event Catering
- Competition: 11.4 Million Results
- Ranking: Google Singapore #3, Yahoo Singapore #2
Portfolio 4:
- Website: www.fernloft.com
- Keyword(s): Singapore Hostel
- Competition: 2.4 Million Results
- Ranking: Google International & Singapore #5
Portfolio 5:
- Website: www.irwins-study.com
- Keyword(s): JC Tuition
- Competition: 500,000 Results
- Ranking: Google Singapore #4, Yahoo Singapore #1
Workshop Modules
This entire workshop is divided into three modules. You are free to attend any of the modules separately if you meet the prerequisite. However, we encourage you to attend all the three modules for better clarity and results.
Basic Module
Purpose: To equip trainees with the basic knowledge of Search Engine Optimization and how they can protect
their websites to stay in the Search Engines' index.
Prerequisite: NIL
Module Length: 4 hours session
Single Module Cost: S$388
| Topics | What's in it for you? |
|---|---|
| Search Engine Basics & Quality Guidelines | A summary of critical information all Search Engines want you to know as a Webmaster or Search Engine Optimizer! |
| Dive Into Search Engine Results | What is the difference between organic and paid rankings and how you can use them differently to maximize profits. |
| Process of Crawling, Indexing and Ranking | Pick up the essentials of how Search Engines sees your site and adapt the flow to your advantage. |
| Deadly SEO Mistakes To Avoid | Learn what are the things you should not do to avoid being banned. You will also learn how to un-ban your site if you have done something wrong accidentally. |
| Search Engine Ranking Sabotage | Discover different types of sabotages that your competitors can do to you and how to prevent them. |
| Introducing of Google Webmaster Account | Learn how to use this powerful account to communicate with Google! |
| Basic Keywords Research | Figure out the demand for your niche market before you start creating your site! |
| Proven On-Page Tweaking Techniques | Discover & learn how to to tweak your page for maximum relevancy! |
Intermediate Module
Purpose: To equip trainees with a holistic understanding of optimization from research & planning,
off-page techniques to using appropriate tools for greater results.
Prerequisite: Trainee must own a website and has completed the basic module.
Module Length: 6 hours session
Single Module Cost: S$688
| Topics | What's in it for you? |
|---|---|
| In-Depth Keywords Research | A systematic appraoch to assess your competitors and market profitability. You will also learn how to figure out if it is easy to dominate the niche. |
| Regional Targeting | Learn what are the key factors to optimize your site for specific regions / countries! |
| In-Depth On-Page Content Optimization | You will learn three in-depth strategies for advanced on-page optimization! |
| Basic Off-Page Optimization | Discover why off-page techniques form a great part of Search Engine optimization. You will learn how and where to get trusted links. |
| Content Management System (CMS) Optimization | Learn how to make a CMS Search Engine friendly and how to tweak your current CMS (if any) to have an edge over your competitors! |
| Role Of the Sitemap | Use the power of sitemaps to notify Search Engines about your site and pages. You will also learn why some sitemaps are harmful to your site! |
| Effective SEO Tools | You will learn how to use some powerful SEO tools to help you cut your research time by three times and double your optimization productivity! |
| Personalized Website Analysis | The Trainer will analyze your website during the workshop and suggest some personalized tweaking. |
Advanced Module
Purpose: To empower trainees with advanced and proven optimization techiques to differentiate from their
competitors. Trainees will also learn the art of conversion by studying the web analytics.
Prerequisite: Trainee must have completed the intermediate module.
Module Length: 8 hours session and 2 hours one-to-one followup session within a month.
Single Module Cost: S$1288
| Topics | What's in it for you? |
|---|---|
| Top Influential Ranking Factors | Discover what are the top factors (out of 200 factors that Google uses) that really has an effect on rankings! |
| Key Differentiators in Search Engines | Learn what are the main difference with Google and Yahoo ranking algorithms. |
| Google Analytics | Discover how you can use the traffic data to maximize conversions without additional budget! |
| Location-Based Search | Utilize maps to allow your prospects to locate you easily! |
| Effective Off-Page Optimization | Not all off-page optimization techniques are effective. You will learn which are the top 20% techniques that gives you the 80% of the results! |
| SEO Automation | One of the greatest challenge is to keep up with the optimization maintainenance. You will learn in this topic how you can automate parts of the optimization process. |
| Personalized Website Tweaking | The Trainer will tweak your website during the workshop and suggest how you can increase conversions on your page. |
Workshop Fee & Details
Next Workshop: Mar 2010
Payment Method: Workshop fee can be made via cheque payable to WebSprout Consulting. There are also monthly payment modes available for PayPal users.
Workshop Structure: Please contact us using this form to schedule your preferred dates for this SEO training workshop.
Note to Trainee: You will have to bring your laptop for the workshop. Please contact us before you confirm the training if you need to rent a laptop from us.
Important note: All Trainees taking the advanced module will have to sign a Non-Disclosure Agreement (NDA) with WebSprout Consulting stating not to repackage and resell the information learnt in the workshop. Trainees can only apply the techniques on their own website(s).
We are confident that you will be able to see improvements for your website if you use the techniques we shared in the workshop. If you are unable to see any improvements, we will refund you up to 100% of the workshop fee within three months upon completion of the workshop.
Contact us through email if you have questions on our SEO Training Workshop.
